Tristar Kids Traffic Arena at Nadd Al Hamar School in Dubai

The ‘Golden Rules for Generational Safety’ campaign jointly launched by the Traffic and Roads Agency of RTA and Tristar Group on March 9 has been introduced at the Nadd Al Hamar School in Dubai last May 17. The Tristar Kids Traffic Arena was set up where the students were given the opportunity to ‘drive around’ in pedal cars and are taught traffic rules like stopping before a pedestrian crossing and wearing seat belt all the time. 

The idea behind the campaign was to increase road safety awareness among school children who can remind their parents who drive to follow basic traffic rules and road safety guidelines like not using mobile phone while driving. This initiative demonstrates Tristar’s commitment in supporting the UN Global Plan for Road Safety Decade of Action (2021-2030), declaring the ambitious target of reducing 50% of road traffic deaths and injuries by 2030.

The initiative also involved the distribution of innovative gifts with road safety messages and educational brochures.